Announcement: Sport and Technology: The Conference returns to BT Centre - February 2008  

The highly acclaimed Sport and Technology: The Conference is returning to BT's state-of-the art facilities at BT Centre in London, UK, on Friday 13 June 2008. Now in its fourth year, the event will bring together an array of sports properties and technology/digital solutions providers to discuss what's hot and what's not in the fast-paced world of technology and sport.

Conference organiser SportBusiness is delighted to welcome back leading digital solutions provider BT Media and Broadcast as headline sponsor for the must-attend event. SportBusiness' Technology Consultant and Chairman of Sport and Technology: The Conference, Rachael Church-Sanders says: "We are thrilled to have BT Media and Broadcast on-board again as our main sponsor and to be returning to high-tech BT Centre, which is the original home of this event. BT's facilities, as you would expect, are second-to-none and highly conducive to discussing the important issues of this industry."

Mark Wilson-Dunn, Global Sales and Marketing Director of BT Media and Broadcast adds: "Technology is at the heart of making sport accessible to everyone and these are exciting times for the industry. This excellent conference is an ideal forum for innovators and solution providers such as ourselves and our colleagues from other companies to get together and not only hear from the experts, but also enjoy invaluable networking opportunities and generate tangible new business. It is therefore a pleasure to be headlining this event for a third time."

In addition to its staple of insightful panel discussions and keynote addresses involving prolific industry leaders, this year, Sport and Technology: The Conference will introduce a new session allowing technology-providers to showcase their contributions to sport, and sports properties to illustrate how technology has helped to grow their fanbases using specific case studies.
 
The illuminating panel discussions will cover issues that are vital to companies involved in sport. 'Maximising Digital Sports Rights'; 'Planning for a Digital Olympics' and 'Creating Opportunities for Sponsors through Technology' will feature the exceptional standard of speakers that continues to be associated with this event.

Additionally, Sport and Technology: The Conference 2008 is expected to attract its usual strong following of delegates from a wide variety of leading rights owners and companies involved in the sports industry. In short, it is THE conference where technology meets sport.

For further information, refer to www.sportandtechnologyconference.com
where the full programme can be found and where speakers will be unveiled over the coming weeks.

About Sport and Technology: The Conference

Technology has an increasingly important affect on every aspect of sport and it is important that you keep pace.  Now in its fourth year, Sport and Technology: The Conference has become established as the place where technology meets sport.
 
Every year, around 200 sport and technology players rely on this event to help track the use and possibilities of technology within sport. Ranging from brands, to rights holders, to technology companies themselves with interests in both online and live events, delegates make the most of the lively debates and illuminating keynotes.

Speakers in previous years include high-profile representatives from FIFA, the International Cricket Council, Chelsea Digital Media, the English Premier League, BBC, the Australian Football League, Asia-Pacific Broadcasting Union, BSkyB, the World Rally Championship, US PGA Tour, Atos Origin, Deltatre, Hawk-Eye Innovations, Cat Games, Offshore Challenges Group, Wasserman Media Group, PSV Eindhoven, PA Sportev, Premium TV, Arsenal Football Club, Arqiva, England and Wales Cricket Board, ProZone Sports, Racing UK, the Rugby Football League, Setanta Sports, Westminster (UK government) and Virgin Media.

Sport and Technology: The Conference was previously produced by ArkSports Limited which was acquired by SportBusiness Group PLC in February 2007.

Visit www.sportandtechnologyconference.com

About BT Media and Broadcast

BT Media and Broadcast (BTM&B) is the digital media and broadcast solutions arm of BT, which is responsible for the provision of fully managed broadcast services and the development of the commercial opportunities presented by digital content. Its international customer base includes content and rights owners and distributors within the television, film and media industries, along with corporate businesses and governments.

BTM&B provides bespoke software and infrastructure solutions, using sophisticated digital content and data management technology, to transport and manage video, audio and data. Delivering live broadcasts from major international events, providing digital terrestrial TV (DTTV) networks and direct to home (DTH) satellite platforms and storing and securely distributing video content to broadband devices, providing corporate data networks and rich media communication services are just some of the areas in which BTM&B excels. An industry pioneer, BTM&B aims to deliver the highest quality of service, flexibility and efficiency through advanced technology and industry expertise.

With a proven track record of delivering major sports events, plus managing and distributing the content to multi-platform TV and broadband channels e.g. BT Vision Sport, BTM&B can help sports rights owners to maximise the value of their rights, increase viewership and drive increased revenues. BT M&B also operates state of the art sports production facilities in Central London.

Key to BTM&B's capability is BT Mosaic, an enterprise-level suite of digital media applications that enable end-to-end solutions for the acquisition, management and distribution of traditional and digital media, from multiple sources to multiple platforms. It addresses the critical need to capture, manage, and monetise digital media assets easily and efficiently in multi-platform TV and broadband environments

BT Mosaic can repurpose and redistribute content to any of your existing or potential channels-to-market including distribution to internet or mobile phone platforms, broadcast TV and corporate or retail networks. Rights management is integral to every element of the service, plus monitoring and managing asset ownership and usage from acquisition, through production, to distribution and syndication.

For further information visit: www.broadcast.bt.com
 

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