Privacy Policy for ArkSports Limited  

The Privacy Policy of ArkSports Limited (a UK registered company number 04699400), and publisher of e-newsletter Sport and Technology, discloses what information the company gathers and how it is used. It demonstrates ArkSportsí deep commitment to full disclosure regarding privacy issues. Since ArkSports gathers certain types of information about its subscribers, the company wants subscribers to fully understand the terms and conditions surrounding the capture and use of that information.

1. Subscription

'Subscription' occurs when an end-user registers for ArkSports Limitedís services, either via registration at the companyís websites, via co-registration at a marketing partner's website, or via an opt-out mailing. The company collects personally identifiable information about its subscribers, based on: information gathered, subject to the required disclosures and consents, at the time of registration, subscriber interaction and response to subsequent electronic mailings and website use, information provided by marketing partners, and information appended from data aggregators. Information collected may include, but is not necessarily limited to: name, e-mail address, business name, job title and demographic information. This information enables ArkSports to better tailor its content to subscribers' needs and to help its clients to promote their products and services. ArkSports offers free voluntary registration to potential subscribers of Sport and Technology and ArkSportsí press releases. During registration the subscriber is required to supply an e-mail address and other personal information. Subscribers have the ability to contact Sport and Technology to provide the company with their feedback. The company uses this information to respond to the subscriber and improve its products/services.

2. Use of information

ArkSports Limited uses subscriber information for the companyís own promotional and sales activities, as well as to support the promotional and sales activities of its clients and partners. The company creates reports on subscriber demographics and usage patterns for its partners. This information allows the companyís clients and advertisers to promote their services more effectively, and allows its subscribers to receive announcements that are more pertinent to their interests.

3. Sharing of information

ArkSports does not sell its subscriber information data to third parties. Sport and Technology and the ArkSports websites provide links to the websites of other companies. ArkSports is not responsible for the privacy practices or content of any external website owner. ArkSports encourages all subscribers to review the privacy policy of any website they visit.

4. Delete/deactivate policy

Subscribers may unsubscribe to ArkSportsí electronic mailings at any time by following the instructions contained within the electronic mailings, or by unsubscribing via the company's websites. Subscribers can unsubscribe separately to the press releases and the newsletter. Unsubscribing from one does not mean unsubscription from the other, allowing subscribers for example to opt out of press release information but to continue receiving the newsletter.

5. Subscriber access and control of data

ArkSports is aware of its obligations to allow subscribers access to personal details that are held and makes every effort to keep details held about subscribers accurate and up to date. Subscribers may at any time amend or update data by e-mailing the company at: info@arksports.com.

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